{"id":5539,"date":"2020-04-10T19:50:00","date_gmt":"2020-04-10T19:50:00","guid":{"rendered":"http:\/\/joesturges.com\/2014\/?p=5539"},"modified":"2020-04-24T19:52:33","modified_gmt":"2020-04-24T19:52:33","slug":"email-and-newsletter-marketing-foundations","status":"publish","type":"post","link":"https:\/\/joesturges.com\/2014\/email-and-newsletter-marketing-foundations\/","title":{"rendered":"Email and Newsletter Marketing Foundations"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Learning objectives<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Recognize the purpose of email marketing.<\/li><li>Recall the goal of a segmentation strategy.<\/li><li>Determine the appropriate strategy for testing emails on mobile and desktop devices.<\/li><li>Identify two metrics that can be used to understand which types of emails people interact with.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"792\" src=\"http:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/04\/Certificate-Of-Completion_Email-and-Newsletter-Marketing-Foundations-1024x792.jpg\" alt=\"\" class=\"wp-image-5540\" srcset=\"https:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/04\/Certificate-Of-Completion_Email-and-Newsletter-Marketing-Foundations-1024x792.jpg 1024w, https:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/04\/Certificate-Of-Completion_Email-and-Newsletter-Marketing-Foundations-300x232.jpg 300w, https:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/04\/Certificate-Of-Completion_Email-and-Newsletter-Marketing-Foundations-768x594.jpg 768w, https:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/04\/Certificate-Of-Completion_Email-and-Newsletter-Marketing-Foundations.jpg 1045w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Learning objectives Recognize the purpose of email marketing. Recall the goal of a segmentation strategy. Determine the appropriate strategy for testing emails on mobile and desktop devices. Identify two metrics that can be used to understand which types of emails people interact with.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[673,1],"tags":[796,785,793,792,786,797,791,795],"class_list":["post-5539","post","type-post","status-publish","format-video","hentry","category-certificate","category-uncategorized","tag-desktop","tag-email","tag-learning","tag-linkedin","tag-marketing","tag-metrics","tag-mobile","tag-segmentation","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email and Newsletter Marketing Foundations - Joe Sturges<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joesturges.com\/2014\/email-and-newsletter-marketing-foundations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email and Newsletter Marketing Foundations - Joe Sturges\" \/>\n<meta property=\"og:description\" content=\"Learning objectives Recognize the purpose of email marketing. Recall the goal of a segmentation strategy. Determine the appropriate strategy for testing emails on mobile and desktop devices. Identify two metrics that can be used to understand which types of emails people interact with.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joesturges.com\/2014\/email-and-newsletter-marketing-foundations\/\" \/>\n<meta property=\"og:site_name\" content=\"Joe Sturges\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JoeSturgesDesign\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-10T19:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-24T19:52:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/04\/Certificate-Of-Completion_Email-and-Newsletter-Marketing-Foundations-1024x792.jpg\" \/>\n<meta name=\"author\" content=\"joe-sturges\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joe-sturges\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/joesturges.com\/2014\/email-and-newsletter-marketing-foundations\/\",\"url\":\"https:\/\/joesturges.com\/2014\/email-and-newsletter-marketing-foundations\/\",\"name\":\"Email and Newsletter Marketing Foundations - Joe Sturges\",\"isPartOf\":{\"@id\":\"https:\/\/www.joesturges.com\/2014\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/joesturges.com\/2014\/email-and-newsletter-marketing-foundations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/joesturges.com\/2014\/email-and-newsletter-marketing-foundations\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/04\/Certificate-Of-Completion_Email-and-Newsletter-Marketing-Foundations-1024x792.jpg\",\"datePublished\":\"2020-04-10T19:50:00+00:00\",\"dateModified\":\"2020-04-24T19:52:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.joesturges.com\/2014\/#\/schema\/person\/65c5875651c256f764b33c4612f65dd6\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/joesturges.com\/2014\/email-and-newsletter-marketing-foundations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/joesturges.com\/2014\/email-and-newsletter-marketing-foundations\/#primaryimage\",\"url\":\"https:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/04\/Certificate-Of-Completion_Email-and-Newsletter-Marketing-Foundations.jpg\",\"contentUrl\":\"https:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/04\/Certificate-Of-Completion_Email-and-Newsletter-Marketing-Foundations.jpg\",\"width\":1045,\"height\":808},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.joesturges.com\/2014\/#website\",\"url\":\"https:\/\/www.joesturges.com\/2014\/\",\"name\":\"Joe Sturges\",\"description\":\"Graphic Designer &amp; Web Developer\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.joesturges.com\/2014\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.joesturges.com\/2014\/#\/schema\/person\/65c5875651c256f764b33c4612f65dd6\",\"name\":\"joe-sturges\",\"url\":\"https:\/\/joesturges.com\/2014\/author\/joe-sturges\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email and Newsletter Marketing Foundations - Joe Sturges","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/joesturges.com\/2014\/email-and-newsletter-marketing-foundations\/","og_locale":"en_US","og_type":"article","og_title":"Email and Newsletter Marketing Foundations - Joe Sturges","og_description":"Learning objectives Recognize the purpose of email marketing. 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